Building a clear, launch-ready brand, a website and marketing material for industrial AI.
Client
LineSight
Stage
Pre Seed
"Hi Guys, thank you so much for all your work these past couple months. The speed and reliability has been awesome."
Prianka Lexman
Head of Growth @LineSight
Industry
AI
Timeline
4 months
ABOUT PROJECT
LineSight is building a smarter way for metal service centers to plan slitting and reduce avoidable scrap.
The Challenge
The hardest part was not making industrial AI look advanced. It was making a technical factory workflow easy to understand.
LineSight works with ERP data, coil inventory, line capabilities, order constraints, and production planning. Those details make the product valuable, but presenting them all at once would make the story difficult to follow.
A technical product to explain
The value had to make sense quickly without simplifying away the details experienced operators need to trust it.
No visual library to rely on
There were no existing product images, videos, or brand assets, so the visual story had to be created from the ground up.
One story across every touchpoint
The brand, website, social collateral, and pitch deck all needed to feel like parts of the same company.
Branding
The hardest part was not making industrial AI look advanced. It was making a technical factory workflow easy to understand.
The identity took cues from metal processing without becoming heavy or overly mechanical. Strong typography and structured layouts created a clear hierarchy, while custom illustrations and animation made technical ideas easier to understand.
The system was designed to work across brand guidelines, social content, product storytelling, and the pitch deck without losing consistency.
WEBSITE
The website turned a complex production workflow into a clear product story.
The page moves from the hidden cost of scrap to the way LineSight works, the factory constraints it handles, and how it connects with existing ERP systems.
The product workflow is explained in three practical steps: connect the ERP, generate an optimized slitting plan, and create the production work order. This gives operators a simple path into the product before introducing the deeper technical details.
The Result
A clearer product story
The brand and website give LineSight a focused way to explain what the platform does, how it fits into existing operations, and why it matters to metal service centers.
One connected identity
The same visual system now carries across the website, custom illustrations, social content, and pitch deck, giving every touchpoint a consistent LineSight look and story.
Ready for launch
LineSight moved from an early product idea with no established visual presence to a complete set of approved, market-facing assets, including a live website and a 29-slide pitch deck.
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Full creative department on a Flat monthly rate.