Building a Flexible Brand System for Archil Across Digital and Physical Space.
Client
Archil
Stage
Series A
"These are awesome, thank you! I think no notes on these."
Hunter Leath
Founder & CEO @Archil
Industry
AI
Timeline
5 months
ABOUT PROJECT
Archil is building a cloud file system for AI applications that need persistent access to data across tools, machines, and workloads.
The Challenge
A necessary logo change had to become a brand system that could support a technical product across every touchpoint.
The existing identity was not a strong long-term foundation, while the website and pitch deck lacked a consistent visual language. The work needed to give Archil a distinctive presence without making a complex infrastructure product harder to understand.
A clearer identity
The new logo had to feel meaningfully different while creating a foundation Archil could use beyond a single launch.
One system across many formats
The same visual direction needed to work on a product website, a 27-slide deck, social assets, event graphics, apparel, large-format print, and business cards.
A design handoff built for Archil's workflow
Archil wanted to keep website development within its existing ecosystem, so the Figma design needed enough interaction context for the team to implement it with Claude.
Branding
We shaped a retro, minimal identity with enough flexibility for both light and dark applications.
The visual system centered on a red primary color and paired vintage cues with clean typography and restrained layouts. This gave Archil a more recognizable character while keeping the identity suitable for a technical audience.
Zyner delivered the logo and wordmark in PNG and SVG formats, along with a brand guide that defined how the system should carry across future work.
WEBSITE
The website design translated the new identity into an implementation-ready digital system.
Zyner designed the site in Figma, showing how the visual language should work across page sections, light and dark contexts, and key interactions. The handoff included interaction notes so the intended experience was not limited to static screens.
Archil retained development and implemented the approved direction within its development workflow. This kept the build inside the team's preferred ecosystem while giving it a clear design reference.
Pitch Deck
The deck replaced oversized type and disconnected visuals with a reusable presentation system.
The previous deck did not have a clear structure or a visual theme tied to the brand. Zyner redesigned 27 slides and created additional templates so Archil could assemble future pitching and sales presentations without rebuilding the visual language each time.
The final handoff included editable PowerPoint versions, making the system practical for day-to-day use by the Archil t
Brand Applications
The identity was designed to stay recognizable from a social profile to a city billboard.
Zyner extended the system across social covers, Partiful event graphics, four hat designs, three T-shirt designs, five business-card options, general posters, and horizontal and vertical billboards prepared for CMYK printing.
These applications tested the identity at very different scales and gave Archil a connected set of assets for digital channels, events, merchandise, and print.
The Result
One connected identity
Archil moved from separate website and deck styles to a shared visual language that could carry across product storytelling, presentations, social channels, events, merchandise, and print.
Built for every format
Light and dark applications, editable deck templates, print-ready billboard layouts, and production-ready logo files gave the team practical options without losing the central brand direction.
Ready to keep building
The final local Figma file brought the project assets together, while the website interaction notes and editable presentation files gave Archil a clear foundation for implementation and future updates.
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