Created a modern, Linear-inspired brand identity for Caspr, with a clean, future-ready logo and visual system designed for enterprise AI adoption.
Industry
Automation
AI
Service
Branding
Brand Guide
Caspr is building AI agents that automate away knowledge inefficiencies at large companies, helping teams escape endless status meetings and productivity loss. Competing with Glean, Atlassian, Slack AI, and Notion AI, Caspr is positioning itself as the “Linear” alternative to traditional knowledge management tools: fresher, sharper, and designed for modern enterprises. For their branding, we developed a clean and versatile identity system that feels trustworthy for 1,000-employee organizations while still fresh and innovative. The logo emphasizes simplicity and precision, paired with a flexible visual style that can scale from product UI to enterprise presentations.
If your brand is competing against legacy players, your design should feel like the next generation. Book a call and let’s create an identity that stands out.