Metal x Alchemist - Partnership Film
Art direction and animation for a partnership film announcing Metal's partnership with Alchemist Accelerator.
Partnership announcements usually go out as two logos side by side. Metal wanted this one to tell a story, for an audience of Alchemist founders who already know how a raise works.
We painted it as a quest. A founder works alone at a desk, walks a dark hall where portraits of other founders light up one by one, and joins a crowd under a violet beam. A glowing shard leads to an illustrated map that turns fundraising into stages: Research, Access, Process. The offer waits at the end of the route, inside a chest that opens on 25% off Metal.
The palette carries metal.so into the illustration: soft off-white rooms, charcoal figures, and violet for every moment that matters. The film closes back at the desk, on the Alchemist x Metal lockup.
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